DiscoverPractical Nerds039 | Outcome-as-a-Service ⎟The playbook ingredients for startup founders in AECS
039 | Outcome-as-a-Service ⎟The playbook ingredients for startup founders in AECS

039 | Outcome-as-a-Service ⎟The playbook ingredients for startup founders in AECS

Update: 2024-07-12
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Exploring the rise of Outcome-as-a-Service models in construction tech, this episode dives into how AEC startups can disrupt the industry, build defensibility, and create significant value through innovative service-based approaches.


(02:30 ) Outcome-as-a-Service models in AEC, inspired by IT giants


(15:06 ) Construction industry's ripeness for tech-enabled service disruption


(21:26 ) Strategic branding advice for AEC startups


(32:48 ) Building defensibility through track record in AEC tech businesses




In this episode, we dive deep into the emerging trend of Outcome-as-a-Service models in the Architecture, Engineering, and Construction (AEC) industry. We explore how these models are gaining traction, mirroring the success of IT services giants like TCS and Infosys. The conversation highlights the vast market potential for tech-enabled service businesses in construction, emphasizing the industry's readiness for disruption.




We discuss the need for venture capitalists and founders to rethink traditional software approaches in the AEC sector, suggesting a service-first strategy that evolves into software development. The episode also touches on the timely opportunity created by labor shortages and increasing digitization in the industry, opening doors for innovative service models.




Strategic branding is another key topic, with advice for AEC startups to position themselves more like traditional firms rather than tech companies to build trust and credibility. Finally, we delve into the importance of building defensibility through track record and reputation in AEC tech businesses, highlighting how this approach differs from the traditional VC playbook.




Throughout the episode, we provide insights on market dynamics, investment strategies, and the unique characteristics of the AEC industry that make it ripe for innovation and value creation through tech-enabled services.

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039 | Outcome-as-a-Service ⎟The playbook ingredients for startup founders in AECS

039 | Outcome-as-a-Service ⎟The playbook ingredients for startup founders in AECS

Patric Hellermann